So, I was working on a semester-long advertising group project last Fall with a group of three other people. We were doing a project on Orkin, yes, the pest control company. Anyway, we did a bunch of research and stuff to come up with a “Master Idea” for the company and presented it along with out research and the slideshow (which I made) to our professor, some b-school marketing people, and Orkin representatives who we invited to come watch.

The whole thing was based on the idea that pest control is about protection and feeling safe in your own home, and not just getting rid of ants. It was all very touchy-feely stuff.

Anyway, apparently David (one of the members of our group) went to do an interview with JWT (v. large advertising agency) and it turns out that JWT also handles the advertising for Orkin. He wanted to show them the video we made to go with the presentation (just a 5 minute thing) because he was the one who handled the video component — but they were like, oh, we’ve seen that.

I’m told that Orkin sent up the video we made to show them an example of what they liked. So, basically, yeah, the trappings of one of my school projects is in the hands of one of the largest advertising agencies in the world because the client likes it more. Ha!

This entry was posted on Wednesday, March 28th, 2007 at 12:08 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.

Tags: Advertising, School