Posts Tagged ‘Advertising’
This is version two of the blog, which currently contains 110 published posts. To some extent, this blog represents the creative excesses of a design enthusiast who is somewhere in the process of applying to grad school, working at a law firm and resides in the Financial District of New York City.
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Alright, I am officially determined to finished jotting down my notes on the past month if for no other reason than the knowledge that a) I will finally be done with it and b) I can move on to blogging about other things without feeling like I’m jumping back-and-forth time-wise. So, picking up from where I left off in the post before last –
Working It
After starting to work under essentially a new supervisor, things got busy really, really quickly. Also, about a week afterwards we were assigned our team projects which, for a lot of interns, is the main thing that they do all summer. Between work and intern stuff, things have been pretty hectic, but essentially a lot of fun. I have to say, I don’t have too many more questions about how advertising agencies work anymore. Also, I’ve gotten to know the mailroom people and the late-night security guards pretty well, haha.
On the bright side of leaving late, there’s a restaurant across the street that sells prepackaged salads and mini-meals from an auxiliary shop next to it. The food is really quite delicious, and after a certain time the salads and stuff are half off, so I can get a lovely Waldorf salad and some frozen yogurt for less than 6 bucks. Not too shabby considering it’s New York where everything costs an arm, leg and firstborn.
I’m not really sure how much I can say about work without running into problems, so I’ll keep it general. People in advertising are a lot more laid-back than I thought they’d be. There’s too much work to get done to be all superficial and whatever like those ad execs in the movies, thank goodness, though I’m told those people exist. At the same time, a lot of the work is a lot more inane than I had originally imagined. While doing design work at the newspaper requires the same attention to detail, here, you have to discuss everything with a client and then do research and testing on it instead of just making a decision.
I’ve been told by a lot of people to get out of the industry while I still have a chance – it’s no coincidence these statements usually come out as people are faced with an impending deadline, but I’m glad to say they haven’t scared me off quite yet. Also, I rather like how having deadlines makes really quite mundane work seem much more dramatic, haha.
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Okay, so, it’s proven exceedingly difficult to find time to chronicle my time in New York, but I’ll finish eventually. Let’s see, where did I leave off? Oh right, so after my first few day…
Agency Life
So, right before I started work, I got together with the two other Ogilvy interns from my school, Jeff and Vanessa, as well as some other random people. That was a blast, we spent most the night at Off the Wagon over by Washington Park. I made the decision to wear heels, which showcases my lack of good judgment – so I ended up asking to sit down at a table with some random people because everywhere else was full. They ended up being, like, the nicest couple ever – they were out celebrating her brother’s birthday – and we chatted for a while, and they bought me a gin and tonic. Later, back with my group, we ended the night by going to a Papaya Dog and heading home. Yay for delicious hot dogs.
I gotta say, I was pretty freaked out about starting work. I guess I figure you only have one chance to do a post-junior-year internship which is “the big one” so you better make it the best thing ever. Additionally, I knew I’d decided on this internship pretty early (probably about 2 years earlier than necessary), so maybe I’d limited my options by having my mind set on working here. Maybe.
I left super early and ended up reading at the nearby Starbucks for almost an hour before going into the lobby. I waited along with the rest of the earlybirds for an additional half-hour at least while being asked to move repeatedly (apparently we were in the way no matter what). There was a lot of small talk. A lot.
By the end of the first day, I still felt somewhat unsure. We were supposed to have gone to lunch with our supervisors but mine was out. Instead, I sat an read a competitive analysis during my lunch hour. The other interns seemed okay, but I accidentally asked the same guy what school he went to — three times. We also did a city-wide scavenger hunt, which turned out to be a lot more competitive than I thought it would be. Odd.
The rest of the week plodded along as I got to know the team I was working with. I started to feel better as I saw how friendly and helpful they were, but I wasn’t sure about what I’d really be doing around here. I spent a lot of time worry about what clothes I’d wear instead. Hmm. I remember sitting around in Starbucks, sometimes with the other Emory people, for long streches of time after work that week. To be honest, things looked a little grey. I was having fun and learning some, but essentially it looked like it would be a pretty long summer.
Tips and Hints
So, on all those advice sites for college students, there’s a few pieces of advice that tend to be pretty standard. Among them, a) handwritten notes are best in order to get through the corporate clutter and b) you have to take the initiative in internships if you want to get anything out of it.
Fine. So, after getting the okay from my supervisor, I started to offer out my services to other people on the team. Having read heard the benefits of a handwritten note being extolled repeatedly, I scribbled a message offering to provide any sort of assistance and left it on someone’s desk. Later that day, the lady gave me the option of helping her out, but only if I didn’t mind staying a little later for a couple days. I obviously wasn’t going to turn the offer down, and – to steal a line from Kurt Vonnegut – so it goes. To be continued.
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So, I was working on a semester-long advertising group project last Fall with a group of three other people. We were doing a project on Orkin, yes, the pest control company. Anyway, we did a bunch of research and stuff to come up with a “Master Idea” for the company and presented it along with out research and the slideshow (which I made) to our professor, some b-school marketing people, and Orkin representatives who we invited to come watch.
The whole thing was based on the idea that pest control is about protection and feeling safe in your own home, and not just getting rid of ants. It was all very touchy-feely stuff.
Anyway, apparently David (one of the members of our group) went to do an interview with JWT (v. large advertising agency) and it turns out that JWT also handles the advertising for Orkin. He wanted to show them the video we made to go with the presentation (just a 5 minute thing) because he was the one who handled the video component — but they were like, oh, we’ve seen that.
I’m told that Orkin sent up the video we made to show them an example of what they liked. So, basically, yeah, the trappings of one of my school projects is in the hands of one of the largest advertising agencies in the world because the client likes it more. Ha!
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I spent over $3,000 yesterday. I bought a Fabergé egg.
Just kidding. Okay, but seriously, I paid for my housing for this summer! I found out a week or so ago that I’d gotten an internship at Ogilvy & Mather (I’m so excited!), which is the advertising agency that I hope to work for someday. It’s the 10th largest agency worldwide (5th in the U.S.) with clients such as Dove, BP, IBM, Kodak, and so forth. I won’t know which account I’m working on until I get there, but I would love (love) to work on the Dove or Kodak accounts.

Anyway, Ogily is located on 8th Avenue in mid-town Manhattan (309 W. 49th Street, New York, NY 10019), so I booked a place that was just a couple streets down (intersection of 3rd Ave. and 55th Street). It’s going to be back to college, dorm-styled living, as opposed to my lovely apartment which I will miss, but honestly, I’m just happy to be there.
Being the dork that I am, I came up with lovely excel chart, listing out all my options before finally deciding on the one I wanted. See?

Unfortunately, even with the excessive planning, I’m still going to be broke off my ass because doing anything in New York is ridiculously expensive, which means I either need to bankrupt my parents or find another job for the next two months. What to do? Also, I’ll be turning 21 during my internship, so I’ll need to party it up NYC-style that weekend. Yay!
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Earlier this week, I decided not to finish my journalism major. Simply stated, there;s too much to do and I have no interest (none whatsoever) of becoming a journalist.
I’m actually pretty excited at the prospect of getting my life back. I spent my Saturday cleaning (we have a bit of an ant crisis in my apartment) and hanging out with Jane, who I haven’t properly hung out with since she left for Freiberg last semester. We went to Fat Matt’s Rib Shack (the pictures below were taken with my cell phone camera so they sort of suck), and then later we hit Lenox Mall. The ribs were delicious, in case you’re wondering.
 
I guess I figure I’m going to spend the next 10 years or so after graduation working non-stop. While there are certain things I want to achieve, I’d also like to take some time to read a book, go jogging, or take a swim in the next year and a half. I’d have time to keep my room clean or just take some time to do something nice for someone else. The thing that bothered me the most about being so busy is that I feel like the people around me have had to pick up the slack. I prefer to be the one that does the most work in group projects, and I don’t like assigning tasks to office assistants at work instead of doing them myself.
Most importantly, I need to bring up my grades. Trying to do a thousand things at once means my grades have suffered. I didn’t think it was a huge idea – they say having a GPA higher than 3.6 really isn’t necessary for marketing and advertising jobs, but as of late it’s been bothering me more and more, especially since I’d like the option of going to law school someday. Yep, that’s right. If this advertising thing doesn’t work out, I think I’d like to try law instead.
So, goals. My Thursday mornings are free this semester, so I think I should either jog or swim (when it gets warmer) once a week. Secondly, I’m going to try for a 3.8 each semester until I graduate. Finally, I am determined to spend more time with my roommates. They get surprised whenever they see me in the apartment — I feel like that’s a problem.
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