The M stands for Monster - The Journal » Advertising

Protected: Chronicles, Continued

monster — Thu, 05 Jul 2007 13:26:22 +0000

Protected: A Continuation

monster — Tue, 03 Jul 2007 22:35:23 +0000

Orkin, Man

monster — Wed, 28 Mar 2007 17:08:38 +0000

So, I was working on a semester-long advertising group project last Fall with a group of three other people. We were doing a project on Orkin, yes, the pest control company. Anyway, we did a bunch of research and stuff to come up with a “Master Idea” for the company and presented it along with out research and the slideshow (which I made) to our professor, some b-school marketing people, and Orkin representatives who we invited to come watch.

The whole thing was based on the idea that pest control is about protection and feeling safe in your own home, and not just getting rid of ants. It was all very touchy-feely stuff.

Anyway, apparently David (one of the members of our group) went to do an interview with JWT (v. large advertising agency) and it turns out that JWT also handles the advertising for Orkin. He wanted to show them the video we made to go with the presentation (just a 5 minute thing) because he was the one who handled the video component — but they were like, oh, we’ve seen that.

I’m told that Orkin sent up the video we made to show them an example of what they liked. So, basically, yeah, the trappings of one of my school projects is in the hands of one of the largest advertising agencies in the world because the client likes it more. Ha!

Bling Bling (or lack thereof)

monster — Sun, 11 Mar 2007 23:25:25 +0000

I spent over $3,000 yesterday. I bought a Faberge egg.

Just kidding. Okay, but seriously, I paid for my housing for this summer! I found out a week or so ago that I’d gotten an internship at Ogilvy & Mather (I’m so excited!), which is the advertising agency that I hope to work for someday. It’s the 10th largest agency worldwide (5th in the U.S.) with clients such as Dove, BP, IBM, Kodak, and so forth. I won’t know which account I’m working on until I get there, but I would love (love) to work on the Dove or Kodak accounts.

Anyway, Ogily is located on 8th Avenue in mid-town Manhattan (309 W. 49th Street, New York, NY 10019), so I booked a place that was just a couple streets down (intersection of 3rd Ave. and 55th Street). It’s going to be back to college, dorm-styled living, as opposed to my lovely apartment which I will miss, but honestly, I’m just happy to be there.

Being the dork that I am, I came up with lovely excel chart, listing out all my options before finally deciding on the one I wanted. See?

Unfortunately, even with the excessive planning, I’m still going to be broke off my ass because doing anything in New York is ridiculously expensive, which means I either need to bankrupt my parents or find another job for the next two months. What to do? Also, I’ll be turning 21 during my internship, so I’ll need to party it up NYC-style that weekend. Yay!

Protected: Proceed with Caution

monster — Sun, 04 Feb 2007 18:04:43 +0000